DigiBlog

4 steps in the design of a website

Do you want to boost your brand message? Would you like to be assisted with the branding of your company, whether newly created or long established? DigiCami can help you. A local website design company based in Tarn-et-Garonne, DigiCami offers all the creative and graphic services you need to bring your website to life. Our goal is to produce original communications that hit the bull’s-eye, serving the best positioning and business growth. Take a look at the projects we have already completed and don’t hesitate to contact us for an interview. Here are the 4 steps to designing a website

Step 1 – Get to know you and your activity

Nothing is more important to us than you and your company. In order for our team to create a website that reflects your key objectives, they need to get to know you and your business. So meeting you face to face to discuss the different aspects of web design is the first step to a successful partnership. DigiCami’s team will explain you in detail the different options and functionalities so that you have a global view of the possibilities.

Step 2 – Presentation and review of the website

Rome wasn’t built in a day, neither is your website. Once the initial website has been created, the DigiCami team will present it to you to review it together. But that’s not all. DigiCami will then regularly update the content so that your site continues to grow with your business.

Step 3 – Creation and implementation of a digital marketing plan

A website is one of the conditions for a successful business. It is also important to ensure that your customers find your website easily. DigiCami develops a tailor-made digital marketing plan that meets your needs and objectives step by step. A good marketing plan should contribute to increased website traffic and better customer engagement.

Step 4 – Our long-term commitment

The Digicami team will not abandon you once the site is online and the marketing plan is in place. We understand that a micro-entrepreneur doesn’t have the time to regularly update his site. DigiCami will contact you regularly to update you on the evolution of your business and will accompany you on the rest.

5 tips for designing a website

Managers of small organizations understand the importance of a website. It is absolutely necessary to be visible on the Internet for customers to find you. But the specifications are not the same for the website of a small business or a larger company. Here are 5 tips for designing a small business website.

Tip 1 – Know and understand your business before designing the website

Know and understand your business: those who create your website must be interested in you, your priorities and your goals. They must ask you the right questions: what is the nature of your business, what services are important, how you operate, do you sell products, in which region do you operate, … It is by asking these questions that we can best design a website that is the showcase of your business.

Tip 2 – Choose a local mid-size company to design the website

Your customers choose a local, medium-sized company for its human-scale approach and flexibility. You should do the same for the creation and hosting of your website. A local company will better understand your field of expertise and the region where you operate.

Tip 3 – Look For A Win-Win Relationship

The cost will always be significant. Medium-sized companies do not have large budgets to allocate to the creation, management and marketing of their digital presence. A local company will charge lower rates without forcing you to sign a 4-year commitment. They will gladly look for a win-win relationship rather than having you sign a long-term contract.

Tip 4 – Don’t confuse your customers

Keep it simple. Mid-sized companies are not multinational B2B companies. Your website should therefore reflect the size of your company. A website with a complex tree structure, too rich in information, risks confusing your potential customers.

Tip 5 – Implement easy management

Link your social network accounts to your site. Many mid-sized businesses have a Facebook page but no website. Did you know that you can link Facebook, Twitter and Instagram to your website? A Facebook post can automatically appear on your website. This eliminates the need to manage content in different places.